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Another Look at the Phenomenological Equivalence of Pre- and Postmanipulation Attitudes in the Forced-compliance Experiment1

University of Georgia

Bem and McConnell (1970) reported a high correlation between recalled initial attitudes and final attitudes for subjects in a forced- compliance experiment. These correlational data were taken as support for the self-perception proposition that subjects in forced-compliance experiments perceive their pre- and postmanipulation attitudes as "phenomenologically idential." The present study suggests an alterna tive interpretation based upon demands created by Bem and McConnell's sequencing of attitudinal judgments and provides data consistent with this alternative explanation.

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