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Personality and Social Psychology Bulletin, Vol. 1, No. 3, 521-524 (1975)
DOI: 10.1177/014616727500100313

Credibility and Impression Formation

Jack McKillip

Loyola University of Chicago

Fifty-one participants indicated attraction toward individuals described positively, neutrally, or negatively by one of three types of sources, friend, acquaintance, or compet itor. Deviations in rated liking from Anderson's (1971) multi plying model for communication effectiveness were in line with credibility ratings and predictions from attribution theory. A two-stage information integration model is proposed.


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