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Personality and Social Psychology Bulletin
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Romantic Mood Induction and Attraction to a Dissimilar Other

Is Love Blind?

Joel A. Gold

University of Maine at Orono

Richard M. Ryckman

University of Maine at Orono

Norman R. Mosley

University of Maine at Orono

The present experiments examined the effects of a romantic mood induction on male subjects' attraction to an attitudinally dissimilar female. It was hypothesized and found that male subjects exposed to a romantic mood induction with such a female showed greater attraction to her on measures of liking, love, and limerence than control subjects who were not exposed to the romantic mood manipulation. Romantic mood induction subjects also perceived the dissimilar female as more similar to themselves than did control subjects.

Personality and Social Psychology Bulletin, Vol. 10, No. 3, 358-368 (1984)
DOI: 10.1177/0146167284103003
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