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Orienting Strategies in Differential Face Recognition

Ohio State University

Roy S. Malpass

State University of New York, Plattsburgh

We examined the hypothesis that differential orienting strategies for own -and other-race faces are responsible for the superiority of own-race over other-race face recognition. White and black subjects viewed both white and blackfaces following inferential or superficial judgement or intentional learning instructions. Experimentally inducing a superficial orienting strategy depressed both own -and other-race recognition scores well below those obtained through both inferential and intentional instructions. Recognition performance under these latter two conditions were equivalent for both black and white subjects. The orienting task manipulation influenced recognition performance, but there was no evidence that it was responsible for the differential recognition effect.

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