This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Insko, C. A. Articles by Taylor, S. Search for Related Content PubMed Articles by Insko, C. A. Articles by Taylor, S. Social Bookmarking                   What's this?

Conformity and Group Size

The Concern with Being Right and the Concern with Being Liked

University of North Carolina at Chapel Hill

Richard H. Smith

University of North Carolina at Chapel Hill

Mark D. Alicke

University of North Carolina at Chapel Hill

Joel Wade

University of North Carolina at Chapel Hill

Sylvester Taylor

University of North Carolina at Chapel Hill

An experiment was conducted to test the hypothesis that the group-size effect in an Asch-type conformity experiment is a function of the concern with being right and the concern with being liked. In addition to a manipulation of group size, there were manipulations of manner of responding (public or private) and of the nature of the judgments (objectively determined or undetermined). Consistent with expectations, each of the latter two variables interacted with group size. There was also a significant main effect for group size, and a significant deviation from control indicating that conformity occurs with private judgments relating to objective stimuli.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				T. R. Cohen, R. M. Montoya, and C. A. Insko Group morality and intergroup relations: cross-cultural and experimental evidence. Pers Soc Psychol Bull, November 1, 2006; 32(11): 1559 - 1572. [Abstract] [PDF]

				B. H. Hodges and A. L. Geyer A Nonconformist Account of the Asch Experiments: Values, Pragmatics, and Moral Dilemmas Personality and Social Psychology Review, February 1, 2006; 10(1): 2 - 19. [Abstract] [PDF]

				R. Bond Group Size and Conformity Group Processes Intergroup Relations, October 1, 2005; 8(4): 331 - 354. [Abstract] [PDF]

				M. F. Kaplan and A. M. Martin Effects of Differential Status of Group Members on Process and Outcome of Deliberation Group Processes Intergroup Relations, October 1, 1999; 2(4): 347 - 364. [Abstract] [PDF]

				I. Lipkus and C. Rusbult Reactions to Individuals Who Are Consistently Positive or Negative: The Impact of Differing Interaction Goals Human Relations, April 1, 1993; 46(4): 481 - 499. [Abstract] [PDF]

				D. M. MacKie, M. C. Gastardo-Conaco, and J. J. Skelly Knowledge of the Advocated Position and the Processing of In-Group and Out-Group Persuasive Messages Pers Soc Psychol Bull, April 1, 1992; 18(2): 145 - 151. [Abstract]