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Personality and Social Psychology Bulletin
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Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

Anthony R. Pratkanis

Carnegie-Mellon University

Anthony G. Greenwald

Ohio State University

David L. Ronis

University of Michigan

Michael R. Leippe

Adelphi University

Michael H. Baumgardner

Burke Marketing Services, Inc.

The purpose of this report is to make available two sets of persuasive messages one for fictitious brands of 12 types of consumer products and the other for 20 sociopolitical issues. These communications were developed as part of a research program directed at obtaining reliable persuasion effects.

Personality and Social Psychology Bulletin, Vol. 12, No. 4, 536-538 (1986)
DOI: 10.1177/0146167286124016
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 Pers Soc Psychol BullHome page
D. R. Roskos-Ewoldsen and R. H. Fazio
The Accessibility of Source Likability as a Determinant of Persuasion
Pers Soc Psychol Bull, February 1, 1992; 18(1): 19 - 25.
[Abstract]