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DOI: 10.1177/0146167288143015
Methodological NoteAssessment of Attentional Processing Using a Parallel Phenomenon StrategyBurke Marketing Services, Cincinnati
University of Iowa
University of Minnesota
State University of New York at Albany
Fort Logan Mental Health Center, Denver Self-report measures have well-known drawbacks for assessing unseen processes. This article suggests an alternative strategy that utilizes psychophysiological procedures. The article presents an illustrative study that tests a key hypothesis of distraction conflict theory-that audience observation is distracting. As predicted, a mechanical distracter and an audience had parallel effects on reaction time, skin conductance, and cardiac deceleration.
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