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SPSP Annual Meeting 2010

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Personality and Social Psychology Bulletin
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Self-Reference and Evaluative Biases in the Perception of Trait Information

Charles W. Perdue

University of Wisconsin-Parkside

Michael B. Gurtman

University of Wisconsin-Parkside

Research on self-referent information processing indicates that material linked to the self-concept is especially salient and accessible. In this research, we examined the effects of self-reference on recognition thresholds for personality descriptors. Two studies confirmed that self-descriptive traits are recognized at briefer exposure levels than are nondescriptive traits. In the second study, it was also found that the facilitative effects of self-reference are limited entirely to traits with strong, personal evaluative connotations; these results join with other findings suggesting an interdependence of self-reference and affect in the retrieval of information from semantic memory.

Personality and Social Psychology Bulletin, Vol. 14, No. 3, 578-586 (1988)
DOI: 10.1177/0146167288143017
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