This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Sedikides, C. Articles by Fuhrman, R. W. Search for Related Content PubMed Articles by Sedikides, C. Articles by Fuhrman, R. W. Social Bookmarking                   What's this?

Social Perception in Multitarget Settings: Effects of Motivated Encoding Strategies

University of Wisconsin-Madison

Patricia G. Devine

University of Wisconsin-Madison

Robert W. Fuhrman

University of Texas at San Antonio

Two experiments examined the effects of a number of motivated encoding strategies (anticipated-interaction, impression formation, later use, self-comparison, friend comparison, and memory instructions) on the recall and cognitive organization of information about multiple target persons. As in past research on the effects of motivated encoding strategies on the cognitive processing of information about a single target, memory instructions produced the lowest levels of recall. However in contrast to past research, no instruction set produced evidence of higher cognitive individuation of targets than memory instructions. The results are discussed in the context of two alternative models of person memory the associative network model and the elaboration model.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				C. E. Seta and N. Hayes The Influence of Impression Formation Goals on the Accuracy of Social Memory Pers Soc Psychol Bull, February 1, 1994; 20(1): 93 - 101.