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SPSP Annual Meeting 2010

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Personality and Social Psychology Bulletin
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Social Perception in Multitarget Settings: Effects of Motivated Encoding Strategies

Constantine Sedikides

University of Wisconsin-Madison

Patricia G. Devine

University of Wisconsin-Madison

Robert W. Fuhrman

University of Texas at San Antonio

Two experiments examined the effects of a number of motivated encoding strategies (anticipated-interaction, impression formation, later use, self-comparison, friend comparison, and memory instructions) on the recall and cognitive organization of information about multiple target persons. As in past research on the effects of motivated encoding strategies on the cognitive processing of information about a single target, memory instructions produced the lowest levels of recall. However in contrast to past research, no instruction set produced evidence of higher cognitive individuation of targets than memory instructions. The results are discussed in the context of two alternative models of person memory the associative network model and the elaboration model.

Personality and Social Psychology Bulletin, Vol. 17, No. 6, 625-632 (1991)
DOI: 10.1177/0146167291176004
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