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Stereotypes and the Construal of Individuating Information

University of Waterloo

Bonnie Sherman-Williams

Social Research Applications Los Altos, California

When stereotypes affect judgment about individuals in the presence of individuating information, they may do so by affecting the construal of that information. Therefore stereotypes may affect judgment even if perceivers subsequently neglect the stereotypes or base rates and base their impressions only on these stereotype-driven construals of the individuating information. Too experiments showed that stereotypes affected judgments about targets in the presence of the same ambiguous individuating information that was open to multiple construals, but not in the presence of the same specific disambiguated construals of that information. A third experiment showed that the effects of stereotypes on target ratings in the presence of ambiguous individuating information were mediated by the construals of this information. Thus all subjects relied predominantly on the individuating information, but when it was ambiguous, it was construed differently, depending on the stereotype.

Personality and Social Psychology Bulletin, Vol. 19, No. 1, 90-99 (1993)
DOI: 10.1177/0146167293191010


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