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Physical Attractiveness Contrast Effect: Implications for Self-Esteem and Evaluations of the Social Self

University of Southern Maine

Scott Moore

University of Southern Maine

Three studies examined the impact of a physical attractiveness contrast effect on self-evaluations. Self-ratings of attractiveness by men and women exposed to highly attractive same-sex stimulus persons (negative contrast) were lower than those of peons not so exposed; attractiveness self-ratings were enhanced by exposure to unattractive stimulus persons (positive contrast). Global self-esteem was not influenced by a negative contrast effect; however, an adverse affect was observed on a more specific assessment of social self-esteem based on interpersonal competence. Corresponding increases in public self-consciousness occurred. 77e positive contrast effect was associated with marginally increased social self-esteem but not with heightened public self-consciousness. The potential role of public self-consciousness in mediating the attractiveness contrast effect is considered

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