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Personality and Social Psychology Bulletin, Vol. 2, No. 3, 248-251 (1976)
DOI: 10.1177/014616727600200308
© 1976 Society for Personality and Social Psychology, Inc.

The Effect of Consensus on Attitude Change and Attribution of Causality

David A. Cook

University of Iowa

Michael S. Pallak

University of Iowa

Suzanne R. Sogin

University of Iowa

In Experiment 1, subjects were told that they were either the "only one" (low consensus) or "one of several" (high) consensus) writing a discrepant essay and received high choice for the essay. High consensus attenuated attitude change and led to situational attributions. Under low choice (Experiment 2), attitude change, attributions of causality, perceptions of the importance and usefulness of the essay did not vary between consensus conditions, providing little support for alternative interpretations.


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