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Personality and Social Psychology Bulletin, Vol. 2, No. 4, 470-473 (1976)
DOI: 10.1177/014616727600200423
© 1976 Society for Personality and Social Psychology, Inc.

The Deprivation-Satiation Effect in Attitude Conditioning Without Deprivation but with Demand Characteristics

Lynn R. Kahle

University of Nebraska-Lincoln

Monte M. Page

University of Nebraska-Lincoln

Well fed subjects role-played either food-deprived or food-satiated participation in a classical conditioning of atti tudes study. Subjects who role-played deprivation and indicated awareness of the hypothesis that deprivation would lead to in creased liking for nonsense syllables paired with food words liked the syllables more than satiation-aware, unaware, and con trol subjects, who did not differ in their liking. The results were interpreted as supporting a demand characteristics explana tion of the deprivation-satiation effect found by Staats, Minke, Martin, and Higa (1972).


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