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Personality and Social Psychology Bulletin
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Inducing Hypocrisy as a Means of Encouraging Young Adults to Use Condoms

Jeff Stone

University of California at Santa Cruz

Elliot Aronson

University of California at Santa Cruz

A. Lauren Crain

University of California at Santa Cruz

Matthew P. Winslow

University of California at Santa Cruz

Carrie B. Fried

University of California at Santa Cruz

This experiment applied a new twist on cognitive dissonance theory to the problem of AIDS prevention among sexually active young adults. Dissonance was created after a proattitudinal advocacy by inducing hypocrisy-having subjects publicly advocate the importance of safe sex and then systematically making the subjects mindful of their own past failures to use condoms. It was predicted that the induction of hypocrisy would motivate subjects to reduce dissonance by purchasing condoms at the completion of the experiment. The results showed that more subjects in the hypocrisy condition bought condoms and also bought more condoms, on average, than subjects in the control conditions. The implications of the hypocrisy procedure for AIDS prevention programs and for current views of dissonance theory are discussed.

Personality and Social Psychology Bulletin, Vol. 20, No. 1, 116-128 (1994)
DOI: 10.1177/0146167294201012
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