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Social Self-Regulation

University of Kent at Canterbury

The social identity and self-awareness approaches to group members' behavior are described. It is suggested that identity salience should not be assumed to have direct effects on behavior. A model is presented that attempts to address this problem through an integration of the social identity (specifically, self-categorization theory) and self-awareness approaches. This model distinguishes between salience of self; a perceptual/interpretive process giving rise to particular self-images, and attention to self behavioral regulation in relation to particular self-selected goals or standards. The model has greater flexibility and wider applicability to individuals' collective behavior than either the social identity or the self-awareness approach alone.

Personality and Social Psychology Bulletin, Vol. 20, No. 5, 473-483 (1994)
DOI: 10.1177/0146167294205004


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