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Personality and Social Psychology Bulletin, Vol. 22, No. 2, 169-178 (1996)
DOI: 10.1177/0146167296222006
© 1996 Society for Personality and Social Psychology, Inc.

The Effect of In-Group/Out-Group Status on Memory for Consistent and Inconsistent Behavior of an Individual

Louis Bardach

University of Colorado

Bernadette Park

University of Colorado bpark{at}dipr.colorado.edu

Research has demonstrated better memory for behavior inconsistent wvith an expectation when the target is an individual. When the target is a group, consistent information is better recalled than inconsistent or irrelevant. In this study, the target was an individual, but the expectation derived from his or her membership in a social (gender) group. Mention of the target's gender was sufficient to evoke the gender stereotype, resulting in better memory for gender-inconsistent than consistent items, but only when the target was a member of the gender out-group. The explanation proposed is that low variability is expected among out-group members, rendering inconsistent behaviors particularly surprising. Individuals who perceived the target's gender group more stereotypically showed a marginally reliable tendency to better recall the inconsistent behaviors. Impressions of the target were driven by the target's gender and were largely unrelated to the contents of memory.


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