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Personality and Social Psychology Bulletin, Vol. 22, No. 9, 933-948 (1996)
DOI: 10.1177/0146167296229007
© 1996 Society for Personality and Social Psychology, Inc.

Behavior, Consequences, and the Seff: Is all Well that Ends Well?

Radmila Prislin

San Diego State University

Gregory J. Pool

Texas A&M University

This study contrasts the consistency, the self-concept, and the new look formulations of cognitive dissonance. Individuals varying in self-concept positivity engaged in either consistent or inconsistent behavior that produced either positive or negative consequences. Individuals with extremely positive self-concepts experienced more dissonance when their inconsistent behavior resulted in positive rather than negative consequences. Individuals with mildly positive self-concepts experienced equally intense dissonance following positive consequences of both inconsistent and consistent behavior Dissonance-reducing activities appeared to be aimed at verification of the initial beliefs about the self;


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S. R. Lundgren and R. Prislin
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Pers Soc Psychol Bull, July 1, 1998; 24(7): 715 - 726.
[Abstract]