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Personality and Social Psychology Bulletin, Vol. 23, No. 4,
389-400 (1997)
DOI: 10.1177/0146167297234005
Culture, Dissonance, and Self-Affirmation
Steven J. Heine
University of British Columbia, sheine{at}unixg.ubc.ca
Darrin R. Lehman
University of British Columbia, dlehman{at}cortex.psych.ubc.ca
Within the framework of self-affirmation theory, the authors compared levels of dissonance reduction in the free-choice paradigm between a culture typical of an independent construal of self (Canadian) and a culture typical of an interdependent construal of self (Japanese). Whereas Canadian results virtually duplicated past self-affirmation findings with U.S. participants, Japanese results showed no dissonance reduction. This, the authors argue, is because such situations do not threaten core aspects of the interdependent self:
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