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Personality and Social Psychology Bulletin
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Professionally Responsible Communication with the Public: Giving Psychology a Way

Robert B. Cialdini

Arizona State University, robertdcialdini{at}asu.edu

The larger society, which has paid for social science, deserves a fuller and more meaningful exposure to what social scientists have learned with its money. Moreovei; social science would benefit in financial support and prestige from such exposure. The popular media constitute the most powerful vehicle for and the most formidable barrier against the professionally responsible communication of social science to the public. An approach for communicating responsibly with the public through the media is described. A central component of that approach seens dishonest but is shown not to be upon close analysis. It advises scientists to respond to the poor questions they may be asked by media representatives with answers to the good questions they could have been asked. Booming About Big Issues

Personality and Social Psychology Bulletin, Vol. 23, No. 7, 675-683 (1997)
DOI: 10.1177/0146167297237001
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