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Do Chinese Self-Enhance or Self-Efface? It's a Matter of Domain

University of British Columbia, myik{at}unixg.ubc.ca

Michael H. Bond

Chinese University of Hong Kong

Delroy L. Paulhus

University of British Columbia

The assumption that Chinese tend to self-efface has mixed support in the scanty empirical literature. The conflicting findings may be attributable to measuring different domains in different studies. Therefore, we assessed self-enhancement across eight domains of person perception in a Hong Kong Chinese sample. Twenty-one groups of college students, after working together for 13 weeks on class projects, were asked to rate fellow group members on all eight domains. The degree of self-enhancement or self-effacement was determined by comparing self-ratings with mean peer ratings. Results showed an overall self-effacement effect, which was significant for five of eight personality dimensions. The exceptions were agentic traits such as Assertiveness, Openness to Experience, and Intellect. The overall rate of self-enhancers (43%) was substantially lower than the rate for a comparable North American sample (56%). Although those who self-enhanced most reported high self-esteem, they were not rated as better adjusted by their peers.

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