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Personality and Social Psychology Bulletin, Vol. 25, No. 10, 1293-1301 (1999)
DOI: 10.1177/0146167299258010

The Influence of Decision Aids on High School Students’ Satisfaction with their College Choice Decision

Carla M. Kmett

Ohio University

Hal R. Arkes

Ohio University, arkes{at}oak.cats.ohiou.edu

Steven K. Jones

Ohio University

Research by Wilson suggests that examining the bases of one’s decision can lower satisfaction with the outcome of that decision. However, several investigators have found that using decision aids that cause people to consider the bases of their decisions leads to greater satisfaction with the decision. In the present study, high school students used either no decision aid, a pro/con list, or a computer program in making their actual college choice. Among students whose recall of the basis for their college choice was less accurate, the two aids resulted in significantly higher satisfaction with their decision when assessed after one college term compared to the satisfaction level of the control group. The authors suggest that use of a decision aid will heighten satisfaction with one’s choice if the aid promotes the identification of the appropriate bases on which the decision will be made.


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