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DOI: 10.1177/0146167299259004 Compensating for Failure through Social ComparisonUniversity of Waterloo, jwood{at}watarts.uwaterloo.ca
University of Waterloo
University of Waterloo Three studies tested the hypothesis that the motive to compensateto cast favorable light on the self after a threat to self-esteemcan lead people to seek social comparisons. Participants were high self-esteem undergraduates. In Experiment 1, participants who had failed sought more comparisons when they were allowed to compare on their strongest attributes than when they were allowed to compare on their weakest attributes. In Experiment 2, participants had a choice between comparing on a coparticipants "superior" or "average" dimension. Success participants selected the others strength for comparison, whereas failure participants selected the others relative weakness. In Experiment 3, failure participants were less likely to seek comparisons if they had already compensated via a self-affirmation task. These studies employed novel or rarely used measures of social comparison, and the results have implications for both the social comparison and self-esteem literatures.
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