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Personality and Social Psychology Bulletin, Vol. 25, No. 11, 1370-1386 (1999)
DOI: 10.1177/0146167299259004

Compensating for Failure through Social Comparison

Joanne V. Wood

University of Waterloo, jwood{at}watarts.uwaterloo.ca

Maria Giordano-Beech

University of Waterloo

Mary Jo Ducharme

University of Waterloo

Three studies tested the hypothesis that the motive to compensate—to cast favorable light on the self after a threat to self-esteem—can lead people to seek social comparisons. Participants were high self-esteem undergraduates. In Experiment 1, participants who had failed sought more comparisons when they were allowed to compare on their strongest attributes than when they were allowed to compare on their weakest attributes. In Experiment 2, participants had a choice between comparing on a coparticipant’s "superior" or "average" dimension. Success participants selected the other’s strength for comparison, whereas failure participants selected the other’s relative weakness. In Experiment 3, failure participants were less likely to seek comparisons if they had already compensated via a self-affirmation task. These studies employed novel or rarely used measures of social comparison, and the results have implications for both the social comparison and self-esteem literatures.


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