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Stereotypes as Dynamic Constructs: Women and Men of the Past, Present, and Future

Northwestern University, diekman{at}nwu.edu

Alice H. Eagly

Northwestern University, eagly{at}nwu.edu

Dynamic stereotypes characterize social groups that are thought to have changed from the attributes they manifested in the past and even to continue to change in the future. According to social role theory’s assumption that the role behavior of group members shapes their stereotype, groups should have dynamic stereotypes to the extent that their typical social roles are perceived to change over time. Applied to men and women, this theory makes two predictions about perceived change: (a) perceivers should think that sex differences are eroding because of increasing similarity of the roles of men and women and (b) the female stereotype should be particularly dynamic because of greater change in the roles of women than of men. This theory was tested and confirmed in five experiments that examined perceptions of the roles and the personality, cognitive, and physical attributes of men and women of the past, present, and future.

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