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SPSP Annual Meeting 2010

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Personality and Social Psychology Bulletin
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Intensity Bias in Affective Forecasting: The Role of Temporal Focus

Roger Buehler

Wilfrid Laurier University, rbuehler{at}wlu.ca

Cathy McFarland

Simon Fraser University

In five studies, university students predicted their affective reactions to a wide variety of positive and negative future events. In Studies 1 to 3, participants also reported the affective reactions they experienced when the target event occurred. As hypothesized, they tended to anticipate more intense reactions than they actually experienced. In Studies 3 to 5, a cognitive determinant of this "intensity bias" was examined. It was hypothesized that people anticipate stronger affective reactions when they focus narrowly on an upcoming event in a manner that neglects past experience and less intense reactions when they consider a set of relevant previous experiences. Evidence from thought-listing measures as well as an experimental manipulation of temporal focus supported this hypothesis.

Personality and Social Psychology Bulletin, Vol. 27, No. 11, 1480-1493 (2001)
DOI: 10.1177/01461672012711009
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