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Personality and Social Psychology Bulletin, Vol. 27, No. 12, 1578-1586 (2001)
DOI: 10.1177/01461672012712002
© 2001 Society for Personality and Social Psychology, Inc.

The Effect of Fleeting Attraction on Compliance to Requests

Jerry M. Burger

Santa Clara University, jburger{at}scu.edu

Shelley Soroka

Santa Clara University

Katrina Gonzago

Santa Clara University

Emily Murphy

Santa Clara University

Emily Somervell

Santa Clara University

Three studies examined the effects of fleeting attraction on compliance to a request. Participants in Study 1 who either spoke with a confederate for a few minutes or sat quietly in a room with the confederate were more likely to agree to a request from the confederate than were participants not exposed to these manipulations. Findings from Study 2 replicated the mere exposure effect and argue against alternative interpretations based on priming and mood. Study 3 participants were more likely to agree with a request when led to believe the requester was similar to themselves. The findings support the notion of automatic responding to requests, with individuals reacting to fleeting feelings of attraction as if dealing with friends and long-term acquaintances.


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