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"That’s Completely Obvious... and Important": Lay Judgments of Social Psychological Findings

Texas Christian University

Charles F. Bond, Jr.

Texas Christian University, c.bond{at}tcu.edu

Juli J. Stokes-Zoota

Texas Christian University

Many social psychologists believe that if research results are obvious, they are unimportant and uninteresting. The current study evaluated lay perceptions of social psychological research findings. Results from three studies reveal differences between lay evaluations of research and scientific evaluations. In Study 1, students with no prior exposure to social psychology judge the most obvious research findings to be the most important. In Study 2, students can predict findings, and the most predictable findings are judged most important. In Study 3, students judge the most obvious findings to be most important to establish with research. Results address the accuracy of lay judgments of research, judgmental strategies, and the process by which social psychologists select research topics.

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