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Cultural Similarities and Differences in Social Inference: Evidence from Behavioral Predictions and Lay Theories of Behavior

University of Illinois, Urbana-Champaign, norenzay{at}uiuc.edu

Incheol Choi

Seoul National University, Korea

Richard E. Nisbett

University of Michigan

The authors investigated social inference practices of Koreans and Americans in two novel domains: behavioral predictions and folk theories of behavior. When dispositional and situational inferences were disentangled, Koreans showed dispositional thinking to the same extent as Americans. This was the case for behavioral predictions based on individual difference information (Study 1) and for endorsements of a dispositionist theory of behavior (Studies 1 and 3). Consistent with previous research in the causal attribution and attitude attribution paradigms, Koreans made greater situational inferences in behavioral prediction as long as situational information was salient (Study 2) and endorsed a situationist theory of behavior more (Studies 1 and 3). Koreans also differed from Americans in believing personality to be more malleable (Study 3).

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