Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Personality and Social Psychology Bulletin
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by van Rijswijk, W.
Right arrow Articles by Ellemers, N.
Right arrow Search for Related Content
PubMed
Right arrow Articles by van Rijswijk, W.
Right arrow Articles by Ellemers, N.
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Context Effects on the Application of Stereotype Content to Multiple Categorizable Targets

Wendy van Rijswijk

Free University, Amsterdam, the Netherlands, w.vanrijswijk{at}psych.kun.nl

Naomi Ellemers

Leiden University, the Netherlands

Two studies examined how the content of the stereotype of a multiple categorizable group differs depending on the comparative context in which this group is judged. In the first experiment, participants could categorize the target (either an individual or group) in terms of study major or in terms of university affiliation. The comparative context was manipulated to enhance the salience of one of the two categories. The results revealed that the stereotype content depends on the relative salience of the categories as determined by the comparative context. These results were replicated in a second study employing a checklist procedure showing that people actually assigned different stereotypic traits to the same group depending on the salient comparative context.

Personality and Social Psychology Bulletin, Vol. 28, No. 1, 90-101 (2002)
DOI: 10.1177/0146167202281008
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?