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Minority Influence on Focal and Related Attitudes: Change in Size, Attributions, and Information Processing

University of Amsterdam and University of Groningen, e.gordijn{at}ppsw.rug.nl

Nanne K. de Vries

University of Amsterdam and University of Maastricht

Carsten K. W. de Dreu

University of Amsterdam

Three experiments examined how change in minority size influenced information processing and attitude change. Experiment 1 showed that when strong rather than weak arguments were presented, a message attributed to an expanding rather than shrinking minority elicited more issue-relevant thoughts and more related attitude change in the argued direction. Experiment 2 showed more related attitude change in the argued direction when it was unlikely that expanding size was due to the shifting majority members’ self-interest. Experiment 3 replicated these findings. In addition, results indicated that change in size interacted differently with the majority than with minority status of the source: related issues remained largely unaffected in the case of majority support, whereas expanding minorities elicited more related attitude change in the argued direction.

Personality and Social Psychology Bulletin, Vol. 28, No. 10, 1315-1326 (2002)
DOI: 10.1177/014616702236819


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