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Personality and Social Psychology Bulletin, Vol. 28, No. 3, 358-368 (2002)
DOI: 10.1177/0146167202286007
© 2002 Society for Personality and Social Psychology, Inc.

Narcissism, Self-Esteem, and the Positivity of Self-Views: Two Portraits of Self-Love

W. Keith Campbell

University of Georgia, wkc{at}arches.uga.edu

Eric A. Rudich

University of North Carolina, Chapel Hill

Constantine Sedikides

University of Southampton

The authors hypothesized that both narcissism and high self-esteem are associated with positive self-views but each is associated with positivity in different domains of the self. Narcissists perceive themselves as better than average on traits reflecting an agentic orientation (e.g., intellectual skills, extraversion) but not on those reflecting a communal orientation (e.g., agreeableness, morality). In contrast, high-self-esteem individuals perceive themselves as better than average both on agentic and communal traits. Three studies confirmed the hypothesis. In Study 1, narcissists rated themselves as extraverted and open to experience but not as more agreeable or emotionally stable. High-self-esteem individuals rated themselves highly on all of these traits except openness. In Study 2, narcissists (but not high-self-esteem individuals) rated themselves as better than their romantic partners. In Study 3, narcissists rated themselves as more intelligent, but not more moral, than the average person. In contrast, high-self-esteem individuals viewed themselves as more moral and more intelligent.


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