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Personality and Social Psychology Bulletin, Vol. 28, No. 5, 648-658 (2002)
DOI: 10.1177/0146167202288009

Putting Oneself in the Task: Choice, Personalization, and Confidence

Romin W. Tafarodi

University of Toronto, tafarodi{at}psych.utoronto.ca

Sanaz Mehranvar

University of Toronto

Rachel L. Panton

University of Toronto

Alan B. Milne

Aberdeen University

Incidental choice over the features of a task provides both control and personalization. Previous accounts of the tendency of choice to enhance task confidence have emphasized the importance of perceived control. The authors reexamined the enhancement effect to determine whether personalization is equally important. The results of two studies revealed that only choices reflecting personal preferences increased confidence in the task outcome (Study 1) and boosted performance-related self-esteem (Study 2). These findings point to the importance of self-identity expression for understanding the judgmental effects of choice.


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