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Personality and Social Psychology Bulletin, Vol. 29, No. 10, 1303-1315 (2003)
DOI: 10.1177/0146167203254612

The Persuasiveness of Racial Arguments as a Subtle Measure of Racism

Donald A. Saucier

University of Vermont, dasauc2{at}uky.edu

Carol T. Miller

University of Vermont

These studies provide evidence of the reliability and validity of a new indirect measure of racism, the Racial Argument Scale (RAS).On the RAS, participants rate how well arguments support conclusions that are positive or negative toward Blacks rather than their agreement with the arguments and conclusions. These studies show that the RAS has good internal consistency, high levels of test-retest reliability, good convergent validity with other self-report measures of racism, and does not correlate with social desirability or right-wing authoritarianism. Furthermore, these studies show that the RAS predicts behavioral measures of racism and that the RAS is able to predict positivity and negativity toward Blacks that is not measured by other self-report measures of racism. These studies suggest that the RAS is a reliable and valid measure of racial attitudes.

Key Words: attitudes • racism • prejudice • scale • measurement


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