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Personality and Social Psychology Bulletin, Vol. 29, No. 2, 170-182 (2003)
DOI: 10.1177/0146167202239042
© 2003 Society for Personality and Social Psychology, Inc.

Choosing Social Situations: The Relation Between Automatically Activated Racial Attitudes and Anticipated Comfort Interacting With African Americans

Tamara Towles-Schwen

Buffalo State College

Russell H. Fazio

Ohio State University

This research explored how White students’ automatically activated racial attitudes and motivations to control prejudiced reactions (MCPR) related to their self-reported comfort and willingness to interact with Black partners in a variety of situations. Participants completed the MCPR scale and a priming task that provides an unobtrusive measure of automatically activated racial attitudes. In a later session, participants rated their comfort and willingness to enter eight situations varying in their degree of intimacy and scriptedness and then rerated each situation while imagining different interaction partners, including a Black individual. When the situations were scripted or participants were low on the restraint to avoid dispute factor of the MCPR scale, participants expressed willingness to interact with Black partners. When the situation was unscripted and participants were characterized by higher restraint scores, anticipated comfort varied as a function of automatically activated racial attitudes and the concern with acting prejudiced factor of the MCPR scale.

Key Words: prejudice • discrimination • race • attitudes • situation


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