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Personality and Social Psychology Bulletin, Vol. 29, No. 4, 435-448 (2003)
DOI: 10.1177/0146167202250911

Tactical Differences in Coping With Rejection Sensitivity: The Role of Prevention Pride

Ozlem Ayduk

Danielle May

Geraldine Downey

E. Tory Higgins

Columbia University

Prevention pride reflects a person’s subjective history of success in preventing negative outcomes, leading to a strategic avoidance of errors of commission (e.g., explicit mistakes) in new situations. Two studies examined the impact of prevention pride on the strategies that highly rejection sensitive (HRS) people use to cope with the anxiety of anticipated rejection and the negative feelings elicited by perceived rejection. It was hypothesized that prevention pride orientation would lead HRS people toward covert and passive rather than overt and active forms of negative coping. Results indicated that HRS individuals who were also high in prevention pride reported increased use of self-silencing, presumably to prevent rejection. When rejection was perceived, however, they expressed hostility passively, by reducing positive behavior (e.g., withdrawing love and support) while inhibiting direct, active acts of hostility (e.g., yelling).

Key Words: rejection sensitivity • regulatory focus • passive vs. active hostility


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[Abstract] [PDF]