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Personality and Social Psychology Bulletin, Vol. 29, No. 6, 691-700 (2003)
DOI: 10.1177/0146167203029006002
© 2003 Society for Personality and Social Psychology, Inc.

Prior Source Exposure and Persuasion: Further Evidence for Misattributional Processes

Max Weisbuch

University of California, Santa Barbara

Diane M. Mackie

University of California, Santa Barbara

Teresa Garcia-Marques

Instituto Superior de Psicologia Aplicada, Lisbon, Portugal

To assess the persuasive impact of prior source exposure, two studies paired persuasive messages with a source to whom participants had previously been exposed subliminally, explicitly, or not at all. In Experiment 2, participants' attention also was drawn to information that potentially undermined the implications of any reaction to re-exposure. Compared to no exposure, prior subliminal exposure increased the source's persuasiveness, an effect not mediated by source liking. Explicit exposure increased source persuasiveness to the extent that the source was liked more and only absent a recall cue. Results favored misattributional accounts of prior exposure effects.

Key Words: persuasion • attitude change • mere exposure • perceptual fluency • attribution • subliminal


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