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Personality and Social Psychology Bulletin, Vol. 3, No. 1, 31-40 (1976)
DOI: 10.1177/014616727600300103
© 1976 Society for Personality and Social Psychology, Inc.

Evaluation and Society

Marcia Guttentag

Harvard Graduate School of Education University of Massachusetts - Boston

Evaluation research requires a different paradigm than classical experimental research. It requires a paradigm in which it is possible to use the multiple objectives of different groups as the framework within which decisions about data gathering are made. It requires decision-oriented rather than conclusion-oriented research, although experiments and other forms of data generation can be used. This article discusses the unique characteristics of evaluation research and the decision theoretic (Maut-Bayesian) paradigm which fulfills these special requirements.


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