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Personality and Social Psychology Bulletin, Vol. 3, No. 1, 71-74 (1976)
DOI: 10.1177/014616727600300110
© 1976 Society for Personality and Social Psychology, Inc.

The Effect of Forced Compliance on Attitude Change and Behavior Change

David A. Cook

University of Iowa

Michael S. Pallak

University of Iowa

Michael D. Storms

University of Kansas

Kevin D. McCaul

University of Kansas

Subjects wrote either a discrepant, a consonant, or no essay and later volunteered to answer written questions des cribed as an opportunity to explore the target issue. Greater attitude change and greater volunteering were obtained in the discrepant essay condition.


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