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Personality and Social Psychology Bulletin, Vol. 3, No. 2, 293-296 (1977)
DOI: 10.1177/014616727700300229
© 1977 Society for Personality and Social Psychology, Inc.

Consumer Reactions to Contraceptive Purchasing

William A. Fisher

Purdue University

Jeffrey D. Fisher

University of Connecticut

Donn Byrne

Purdue University

Consumer reactions to a contraceptive purchase were examined in a field setting. Male subjects (N = 40) purchased condoms from a pharmacist in a drugstore, and affective and evaluative responses to this purchase were assessed. Compared to subjects for whom buying condoms elicited relatively positive affect, individuals responding with relatively negative affect evaluated the drugstore, the pharmacist, the pharmacist's attri butions about them, condoms in general and in actual use, and the reliability of condoms more negatively (multivariate p < .03).


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