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Role-taking processes in constructing social realities

University of Iowa

Patterns of objective evaluations of stimuli in social judgment studies indicate that consensual validation is not the only criterion for the definition of social reality. People differ in their assessments of stimulus values as a function of their per sonal attitudes. The present study shows that these differences are understood and anticipated by others who are able to predict an individual's objective judgment from his subjective preferences and vice-versa. The data suggest that people systematically and fairly accurately take the role of others when evaluating the con tent of their communications.

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