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What Is Intelligent, As Well As Attractive, Is Good

Boston University

Leonard Saxe

Boston University

One reason that physical attractiveness affects per son perception judgments is that it is easily available informa tion. It was hypothesized that when another characteristic, such as intelligence is made apparent, that it will evoke a stereo type similar to that evoked by attractiveness. A videotaped stimulus person, whose level of intelligence and attractive ness were manipulated, was rated by 68 subjects. The findings suggest that impressions are formed on the basis of all available information, rather than being primarily influenced by physical appearance, as previous studies have implied.

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