Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to submit your manuscript to SPPS

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Personality and Social Psychology Bulletin
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Web of Science (10)
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Tormala, Z. L.
Right arrow Articles by Petty, R. E.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Tormala, Z. L.
Right arrow Articles by Petty, R. E.
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Resistance to Persuasion and Attitude Certainty: The Moderating Role of Elaboration

Zakary L. Tormala

Indiana University, ztormala{at}indiana.edu

Richard E. Petty

Ohio State University

Recent research (Tormala & Petty, 2002) has demonstrated that when people resist persuasive attacks, they can under specifiable conditions become more certain of their initial attitudes. The present research explores the role of elaboration in determining when this effect will occur. Using both self-reported differences in situational elaboration (Study 1) and chronic individual differences in the need for cognition (Study 2), it is demonstrated that resisting persuasion increases attitude certainty primarily when elaboration is high. When elaboration is low, resisting persuasion does not appear to impact attitude certainty. These findings shed light on the role of metacognitive factors in resistance to persuasion, pinpointing the conditions under which these factors come into play.

Key Words: attitudes • persuasion • resistance • attitude strength • metacognition • certainty

Personality and Social Psychology Bulletin, Vol. 30, No. 11, 1446-1457 (2004)
DOI: 10.1177/0146167204264251
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Pers Soc Psychol BullHome page
Z. L. Tormala and V. L. DeSensi
The Effects of Minority/Majority Source Status on Attitude Certainty: A Matching Perspective
Pers Soc Psychol Bull, January 1, 2009; 35(1): 114 - 125.
[Abstract] [PDF]

Home page
 Pers Soc Psychol BullHome page
Z. L. Tormala and V. L. DeSensi
The Perceived Informational Basis of Attitudes: Implications for Subjective Ambivalence
Pers Soc Psychol Bull, February 1, 2008; 34(2): 275 - 287.
[Abstract] [PDF]

Home page
 Pers Soc Psychol BullHome page
Z. L. Tormala, V. L. DeSensi, and R. E. Petty
Resisting Persuasion by Illegitimate Means: A Metacognitive Perspective on Minority Influence
Pers Soc Psychol Bull, March 1, 2007; 33(3): 354 - 367.
[Abstract] [PDF]

Home page
 Pers Soc Psychol BullHome page
R. J. Rydell, K. Hugenberg, and A. R. McConnell
Resistance Can Be Good or Bad: How Theories of Resistance and Dissonance Affect Attitude Certainty
Pers Soc Psychol Bull, June 1, 2006; 32(6): 740 - 750.
[Abstract] [PDF]