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Personality and Social Psychology Bulletin
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Jounal Article

Warm and Homely or Cold and Beautiful? Sex Differences in Trading Off Traits in Mate Selection

Garth J. O. Fletcher

University of Canterbury, G.Fletcher{at}psyc.canterbury.ac.nz

Jacqueline M. Tither

University of Canterbury

Claire O’Loughlin

University of Canterbury

Myron Friesen

University of Canterbury

Nickola Overall

University of Canterbury

Prior research and theory suggest that people use three main sets of criteria in mate selection: warmth/trustworthiness, attractiveness/vitality, and status/resources. In two studies, men and women made mating choices between pairs of hypothetical potential partners and were forced to make trade-offs among these three criteria (e.g., warm and homely vs. cold and attractive). As predicted, women (relative to men) placed greater importance on warmth/trustworthiness and status/resources in a potential mate but less importance on attractiveness/vitality. In addition, as expected (a) ratings of ideal standards partly mediated the link between sex and mate choices, (b) ideal standards declined in importance from long-term to short-term relationships, with the exception of attractiveness/vitality, and unexpectedly, (c) sex differences were higher for long-term (compared to short-term) mate choice. Explanations and implications are discussed.

Key Words: sex • mate selection • trade-offs • traits

Personality and Social Psychology Bulletin, Vol. 30, No. 6, 659-672 (2004)
DOI: 10.1177/0146167203262847
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