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Personality and Social Psychology Bulletin
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Jounal Article

Not all Stereotypic Biases are Created Equal: Evidence for a Stereotype-Disconfirming Bias

Natalie A. Wyer

Free University of Amsterdam, n.wyer{at}psy.vu.nl

Stereotype-confirming biases are well documented in the social psychological literature. However, motivations to disconfirm social stereotypes may be more influential for unprejudiced individuals. Three experiments are presented that test the hypothesis that extremely unprejudiced people exhibit a bias toward stereotype disconfirmation. Experiment 1 investigates stereotype disconfirmation in information-seeking preferences. Experiments 2 and 3 explore attributional strategies for stereotype disconfirmation. In all experiments, unprejudiced participants respond in ways reflecting a motivation to disconfirm social stereotypes. Implications for stereotype change and stereotypic influences on judgment and behavior are discussed.

Key Words: prejudice • attributional bias • stereotype confirmation

Personality and Social Psychology Bulletin, Vol. 30, No. 6, 706-720 (2004)
DOI: 10.1177/0146167203262850
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[Abstract] [PDF]