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Stereotype Content Model Explains Prejudice for an Envied Outgroup: Scale of Anti-Asian American Stereotypes

Monica H. Lin

University of Massachusetts-Amherst

Virginia S. Y. Kwan

Princeton University

Anna Cheung

Princeton University

Susan T. Fiske

Princeton University, sfiske{at}princeton.edu

The Stereotype Content Model hypothesizes anti-Asian American stereotypes differentiating two dimensions: (excessive) competence and (deficient) sociability. The Scale of Anti-Asian American Stereotypes (SAAAS) shows this envious mixed prejudice in six studies. Study 1 began with 131 racial attitude items. Studies 2 and 3 tested 684 respondents on a focused 25-item version. Studies 4 and 5 tested the final 25-item SAAAS on 222 respondents at three campuses; scores predicted outgroup friendships, cultural experiences, and (over)estimated campus presence. Study 6 showed that allegedly low sociability, rather than excessively high competence, drives rejection of Asian Americans, consistent with system justification theory. The SAAAS demonstrates mixed, envious anti-Asian American prejudice, contrasting with more-often-studied contemptuous racial prejudices (i.e., against Blacks).

Key Words: prejudice • stereotype • attitude • ambivalent • Asian American

Personality and Social Psychology Bulletin, Vol. 31, No. 1, 34-47 (2005)
DOI: 10.1177/0146167204271320
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