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Personality and Social Psychology Bulletin, Vol. 31, No. 11, 1463-1474 (2005)
DOI: 10.1177/0146167205276430
© 2005 Society for Personality and Social Psychology, Inc.

"Saying One Thing and Doing Another": Examining the Impact of Event Order on Hypocrisy Judgments of Others

Jamie Barden

The Ohio State University

Derek D. Rucker

Northwestern University

Richard E. Petty

The Ohio State University

This study investigated whether the temporal order of people’s expressed statements and their behaviors affected others’ judgments of hypocrisy, and why. It was proposed that hypocrisy would be greater when a statement establishing a personal standard preceded a behavior violating that standard as opposed to the reverse order. This order effect occurred in three studies, generalizing across two topic areas (healthy living and safe sex) and for both normative and nonnormative statements (pro/anti–safe sex). Mediation analyses indicated that the reverse order mitigated against hypocrisy because the target’s inconsistency was attributed to dispositional change. The discussion addresses additional variables likely to affect hypocrisy and the relationship of this research to hypocrisy paradigms in dissonance.

Key Words: hypocrisy • order effect • attribution • social judgment • impression formation • person perception


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