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Personality and Social Psychology Bulletin, Vol. 31, No. 2, 208-217 (2005)
DOI: 10.1177/0146167204271416
© 2005 Society for Personality and Social Psychology, Inc.

Task-Set Inertia, Attitude Accessibility, and Compatibility-Order Effects: New Evidence for a Task-Set Switching Account of the Implicit Association Test Effect

Karl Christoph Klauer

Albert-Ludwigs-Universität, Freiburg, christoph.klauer{at}psychologie.uni-freiburg.de

Jan Mierke

Rheinische Friedrich-Wilhelms-Universität, Bonn

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response latencies in an evaluative rating task, but not in a color-rating task, were analogously affected, whereas the ratings themselves were not a function of the compatibility of prior IAT blocks. The aftereffects demonstrate reactivity of the IAT; they bear on the mechanisms underlying the IAT and on compatibility-order effects.

Key Words: Implicit Association Test • task switching • attitude accessibility • indirect attitude measurement


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