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SPSP Annual Meeting 2010

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Personality and Social Psychology Bulletin
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Culture and Social Comparison Seeking: The Role of Self-Motives

Katherine White

University of British Columbia, kate.white{at}haskayne.ucalgary.ca

Darrin R. Lehman

University of British Columbia

Three studies examined the relation between cultural background and social comparison seeking. Compared to European Canadians, Asian Canadians sought more social comparisons, particularly those that were upward (Study 1), more social comparisons after failure (Study 2), and more social comparisons after failure when the opportunity for self-improvement was made salient (Study 3). Taken together, these data spotlight Asian Canadians’ interest in social comparisons that allow for self-improvement.

Key Words: social comparison • culture • self-construal • self-improvement

Personality and Social Psychology Bulletin, Vol. 31, No. 2, 232-242 (2005)
DOI: 10.1177/0146167204271326
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