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Personality and Social Psychology Bulletin
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Stereotyping, Self-Affirmation, and the Cerebral Hemispheres

Ilan Shrira

University of Georgia, ilan{at}uga.edu

Leonard L. Martin

University of Georgia

The authors used the processing characteristics of the left and right cerebral hemispheres to gain some insight into the relation between self-affirmation and stereotyping. In Study 1, self-affirmation led to greater stereotyping (of a librarian) and to greater left hemisphere activation, which in turn mediated the self-affirmation/stereotyping relationship. Study 2 replicated these results but also found that self-affirmation decreased stereotyping for a stigmatized target. However, relative hemisphere activation did not mediate this self-affirmation/stereotyping relationship. These studies showed that self-affirmation can either increase or decrease stereotyping depending on the status of the target and that relative hemisphere activation may provide clues as to underlying processes of stereotyping. In both studies, relative hemisphere activation was assessed using a line bisection task. Discussion focuses on possible mechanisms of different kinds of stereotyping and on the ways in which a consideration of relative hemisphere activation could help researchers gain insights into those mechanisms.

Key Words: hemispheric asymmetries • stereotyping • self-affirmation • motivation • stigma

Personality and Social Psychology Bulletin, Vol. 31, No. 6, 846-856 (2005)
DOI: 10.1177/0146167204272232


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