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Personality and Social Psychology Bulletin, Vol. 32, No. 11, 1419-1431 (2006)
DOI: 10.1177/0146167206291425

Congruence and Functions of Personal and Cultural Values: Do My Values Reflect My Culture’s Values?

Ronald Fischer

Victoria University Wellington, ronald.fischer{at}vuw.ac.nz

Two studies are described examining the correlation between self- and culture-referenced values at a culture level (Study 1) and correlation between self- and culture-referenced values and self-reported behavior at an individual level (Study 2). It is found that values related to individual-group relationships (embeddedness) and expression and experience of affective feelings and emotions (affective autonomy) are significantly correlated at a culture level. In Study 2, culture-referenced values are shown to correlate with behaviors attached to social norms, whereas self-rated values are found to correlate with behaviors that are not norm-governed. Implications for measurement of cultural values and cultural and cross-cultural research designs are discussed.

Key Words: cross-cultural comparison • values • culture • referent effects • individualism-collectivism • level of analysis


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