Personality and Social Psychology Bulletin

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in ISI Web of Science
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via ISI Web of Science (1)
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Van den Bergh, B.
Right arrow Articles by De Cremer, D.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Van den Bergh, B.
Right arrow Articles by De Cremer, D.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Personality and Social Psychology Bulletin, Vol. 32, No. 9, 1219-1231 (2006)
DOI: 10.1177/0146167206289346
© 2006 Society for Personality and Social Psychology, Inc.

Are Prosocials Unique in Their Egalitarianism? The Pursuit of Equality in Outcomes Among Individualists

Bram Van den Bergh

Siegfried Dewitte

KULeuven

David De Cremer

Tilburg University

The present research aims to elucidate to what extent the motive to ensure equality in outcomes is general and to what extent it interacts with other important motives such as maximizing own or collective gains. Because individuals may have different considerations and motivations in decision-making situations, it is likely that people with a different social value orientation will respond differently to an unequal distribution of outcomes. Contrary to expectations, not only prosocials care about equality in outcomes. In Study 1, the authors found that individualists choose to forego personal gains, despite obvious selfish reasons to cooperate, when outcomes were distributed unequally. In a second experiment, this finding was replicated and shows that individualists, just as prosocials, demand equality in outcomes in interdependent situations. The studies suggest that typifying individualists as solely being concerned about enhancing personal outcomes is too limited and that fairness norms may trump social value orientation.

Key Words: equality • fairness • social value orientation • tit for tat • cooperation • social dilemma


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?